The “About Us” pages both say something about the people in your congregation and invite the user to explore the subpages of this section more deeply.
Use one or more photos on the main page that helps the user make a human connection with the people in your congregation: shots of one to three people looking at the camera are better than group shots. The user should feel welcomed and included by the photo(s).
Recommended text, which appears on the template’s demo site:
We Are Unitarian Universalists
We are brave, curious, and compassionate thinkers and doers. We are diverse in faith, ethnicity, history and spirituality, but aligned in our desire to make a difference for the good. We have a track record of standing on the side of love, justice, and peace.
We have radical roots and a history as self-motivated spiritual people: we think for ourselves and recognize that life experience influences our beliefs more than anything.
We need not think alike to love alike. We are people of many beliefs and backgrounds: people with a religious background, people with none, people who believe in a God, people who don’t, and people who let the mystery be.
On the forefront of Lesbian, Gay, Bisexual, Transgender, and Queer inclusion for more than 40 years, we are people of all sexual orientations and gender identities. [link the underlined text to your LGBTQ welcoming page]
We welcome you: your whole self, with all your truths and your doubts, your worries and your hopes. Join us on this extraordinary adventure of faith. Get involved! [link the underlined text to your Connection page.]
(from www.uua.org/beliefs/who-we-are, July 2015)